That ’70s Typeface
Spent a few frustrated hours over the years trying to identify this typeface I’d see on restaurant menus, photocopied class handouts, movie titles (even Indian ones from the early 80s), and a lot of books. I now know what it is and am quite happy the mystery’s resolved.
It’s Souvenir! Designed in 1914, super-popular/overused in the 70s, and much derided by designers in later decades (“A terrible typeface. A sort of ‘Saturday Night Fever’ typeface wearing tight white flared pants.”)
